Every blogger’s dream is to show his/her website in top search engine results. However, the reality is that most blogs, even with high-quality content, tend to fail, thus causing a lesser audience and conversions.
Not only that, but it also becomes impossible to monetize the blog in the absence of traffic. Soon you realize that all the strategies you already know aren’t working at all, and you need a newer approach. But don’t worry, I have the perfect plan that will work 100% if adopted in the right way. The strategy that I am talking about is micro niche blogging.
In this article, I explain everything from a niche to finding the best micro niche blog ideas and how one can make blogging profitable by using micro niche blogging techniques. But before starting out, you should be aware of the most crucial requirement for being successful.
We all know that keywords play a vital role in the success of a blog. It doesn’t matter what strategy you adopt, you need to do comprehensive research before publishing the content. It’s not that you won’t need to do keyword research if you start blogging on micro-niches. While it’s true that micro niches have relatively low competition, you still need to analyze the keywords first.
Comprehensive research of keywords helps in identifying the most-searched keywords having less competition. While it can be a daunting task to determine the best micro niche blog ideas, tools like SEMrush, KWFinder, and Serpstat makes this job really easy.
This post is created by keeping in view both beginner and intermediate bloggers, so I will start by explaining the basics first. However, if you think you already know the basics and want to see the process for identifying the best micro niche blog ideas, you can skip to the section How to find the best micro niche blog ideas?
Everything is not the same; that’s why we humans have given different names to everything. So, if you want to know what a Niche is? Niche is the term given to a company’s or individual’s area of expertise. In other words, Niche is a particular section of a more prominent segment.
Suppose that I am a seller. But there are many sellers such as booksellers, garment sellers, footwear sellers, food sellers, and more.
Who am I, and what is my expertise, do I work in all these areas or just one?
If I am a garment seller, then the garment is my niche, I work only for this niche.
It doesn’t matter whether you are a marketer, blogger, shopper, or anyone else; you must have an area of expertise to achieve success. More importantly, you should understand your target audience and their content requirements. This means you need to know your niche in and out.
Let’s look at another example…
Suppose you are starting a tech blog and planning to publish everything from software reviews and security solutions to gadgets like computers, laptops, and smartphones. Do you think that your visitors will like whatever content you post? Well, no. Some of them may read almost all of your content, but most will only read the content that they think you are expert on. Whereas, if you start publishing the content related to security solutions and tips, your visitor will trust you as an expert on this topic. As a result, they will become loyal readers of your blog, and thus your conversions will be improved.
Thinking about the garment seller example, a micro-niche could be men’s garments, women’s garments, kids wear, men’s formal, women’s formal, and thousands of other specifications.
In general, a micro-niche is a small part of a Niche from a broader market. It is also known as sub-niche.
The best thing about micro-niches is that they leave no room for the type of content being offered. Therefore, every time a visitor reaches your blog, he will be in the right place.
While it’s true that micro niches get less traffic, they help in achieving more conversion rates than a broad niche. Besides, this audience is more likely interested in your content, and hence they will be loyal to your blog.
The more specific you become, the more conversion you will have. For example, you can start a blog on Server Management. If you niche down your topic, you have so many sub-topics to write about. Rather than writing about the broad topic Server Management, you can create the content around subtopic CentOS Server Management. People who are interested in CentOS will love your blog. The number of visitors may be less, but they are highly interested in your topic.
Less general your topic is, the more your content addresses a specific audience’s needs. And also, your content becomes more explanatory and descriptive.
Some of you who are new to the Niche business might be afraid to get started with micro-niches. They fear of unexpected loss of potential traffic as the number of visitors is less in micro niches. Well, I would say that’s not true. Because when you are targeting a broad niche, you lose more potential traffic than a micro-niche. On the contrary, it helps you improve the traffic.
I would like to prove my point with the help of these benefits:
When compared to broad niche bogs, competition is extremely low. The goal of micro niche blogging is to publish content on a specific topic. As a result, your blog will have a better chance of ranking for that specific topic. Furthermore, unlike broad niche blogs, you do not require a large number of backlinks. On-page SEO is sufficient to increase organic traffic. Given the current blogging competitions in broad niches, now is an excellent time to launch a micro-niche blog.
Easy to create content
Another advantage of micro niches is more natural content creation. I think it wouldn’t be wrong to say that creating content for micro-niches is more comfortable than for broad topics.
In the case of a broad niche blog, you are required to create more content on different topics related to your niche. Most of the time, it becomes difficult to develop fresh content because nobody has the capability to create content on all subjects. Besides, it is near impossible to maintain the same quality among all your posts.
However, to establish your website authority, you must publish hundreds of articles by maintaining the same or better quality. Most human beings are better at some specific part of the subject. Therefore choosing to start a micro niche blog helps in dedicating yourself to that particular part of your niche.
Also, you don’t need to create hundreds of posts to establish the authority on your niche. A micro-niche blog takes only 20-30 posts to build your authority. By following this strategy, you will be able to create high-quality content in less time.
Working on a specific topic means utilizing your expertise in solving the problems of people who are interested in your content.
When you have precise information that someone urgently needs, he or she is more likely to stick with you and become loyal, as opposed to broad niches, where competition is too high and the conversion rate is low. If ten people search for keywords related to your broad niche post and your post appears at the top of the search results, only a few will click on your post link. More people will click and open your post if you have created a post on specific aspects of that niche.
Another advantage of micro niches is that the person who searches for micro-niche topics knows what he/she exactly wants. He/she hasn’t just found the relevant post by chance. He/she clicked on your post link because he/she knew that your post would have the answers he/she was looking for.
Therefore, by creating quality content on that topic, you will be able to convert that visitor into a potential lead. This will help you in maximizing your capacity to turn that potential lead to profit.
Easier and effective marketing
Email marketing is undoubtedly one of the best sources for generating traffic. Sending emails related to your content to potential visitors helps in retaining the existing users. And trust me, there is no better way to keep your existing traffic pool engaged with your blog. However, sharing the suitable content with your visitors is more important than sending emails about random content.
With micro niches, you can utilize email marketing in a better way than with broad topics. When you email marketing for a broad topic, people are less likely to click through the emails because you are just bombarding them with any type of content published on your blog. Only a few may find that content useful to them.
But the same is not the case with micro-niches. You are sharing the content for which people subscribed to your newsletters. If not all, most people will click through the email, and thus it will help in your blog growth.
A micro niche is really going to help me get more visitors and conversions! But how do I get into a passive income-generating micro-niche site? The process of finding Micro-niche ideas is straightforward if you know how to do it correctly.
The best way is to do competitor research and find out what strategies they are using to build links, create content, make money and create buzz online. However, you would need more than that. First, you should know where to start.
But, if you will search it on Google, I promise you will see that everyone is talking about “Google auto-suggest”. While this is really very good to be a strategy, you cannot depend entirely on it. Because search engines work differently, and that’s why so many tools are launched and used by experienced and successful marketers.
It’s rightly said that knowing about something deeply gives you good results, so why not pick ideas sincerely. Here are the steps and three best tools or methods to find any type of micro-niche site ideas that will not only help you attract the traffic that you always dream of.
Know your Broad Niche Topics
You must be wondering why in the hell do I need to identify the Broad Niche Topics to find micro-niche ideas. Well, I already explained that a micro-niche is the subtopic of a broad niche. Therefore to identify a micro-niche blog idea, you must first identify your Broad Niche Topic.
In the first step, you will make a list of the general topics within your niche. Thinking directly about the longtail keywords is not going to be an easy task. So instead of doing that cumbersome task, we must occupy ourselves with a small brainstorming session.
Just grab a paper or open a spreadsheet, sit down comfortably and start writing down the topics you can think of. Remember, you don’t need to make it too hard, simply write the topics that are broad and attract a good amount of traffic. Ideally, this step shouldn’t take much of your time as you just need to list down about 30 topics. If you are really passionate about your niche, you would have these topics in about 30 minutes.
Don’t think too much, simply write the topic ideas that you think are related to your niche and people might be interested in.
Yes, you read it write – Keyword Research. We all know that doing extensive keyword research is the first and most important step towards creating traffic-generating blog posts. But it can only be beneficial if you use the right strategy and tools to do it.
Top 3 tools to find best micro niche blog ideas
Here I am sharing the 3 best tools that will help you automate the research process and save a lot of time to find the best micro niche blog ideas. Besides, these tools offer the best in the industry analytics to help you make better-performing decisions around your keywords.
There are a ton of ways to find the right keywords for a micro niche site, but the most effective way is to use a proper SEO tool like SEMrush.
SEMrush is an all-in-one SEO tool used by SEO enthusiasts and bloggers around the globe to grab more and more traffic from search engines to their sites. It combines a lot of data to give you accurate analytics. Besides, it makes it easier to understand “What is really running in the target audience’s mind while searching for any product?” I mean, how are they searching and interacting with the products/content they need? Even if you are a beginner, you can become an SEO expert with time by using it.
- Keyword research
- Competitor’s research
- Domain comparison
- Backlink analysis
- Traffic Analysis
- Social Media Analyses
- Content research with ease
- Finding and fixing website technical issues
- And the list goes on…
How to use the SEMrush tool to find best micro niche blog ideas?
Be smart – and just start by targeting the keywords with the lowest competition for Micro Niche blogging. How can you find them? Follow the instructions below.
Head Over To Keyword Analytics
Yes, traditional keyword research is the best way to get better ideas for any blogging niche. The SEMrush toolkit offers you several ways to gather the best keywords with useful statistics that will never fail, and traditional keyword research is where you should start.
Keyword Magic Tool: They offer a powerful tool for in-depth keyword analysis for building terrific keyword lists. Here, you can explore your niche, and find semantically related long-tails broken down into topic-specific subgroups. Start with your broad topic keyword, and you can use Advanced Filters, Questions Filter, Match Modifiers, +more. Besides, you can also switch between Questions, Broad Match, Exact Match, Phrase Match, and Related keywords.
It’s painful but real! You can’t be everywhere, I mean your page can’t be ranked highly for every keyword in your master list right away. So, choose the keywords and topic wisely.
It’s not wise to try to rank for keywords you have no chance of ranking for; that’s why you need to find the right balance between a keyword’s search volume and its competition level.
To get the right idea of keywords, SEMrush has various options for filtering out keywords that are too competitive. However, we will use 3 of them to filter our keywords.
Volume – In this field, you see the number of estimated visits you can have for a keyword if you get the top rank.
Keyword Difficulty – Here, you will get an estimate of how difficult it would be to outrank the current websites and web pages ranking in the top spots on Google for a particular keyword. The difficulty index is a percentage (1-100%). The higher it is, the harder it would be to outrank your competitors in organic search results.
Competitive Density – This feature helps to ascertain the level of competition between advertisers using a particular search phrase for their ads. Although this metric refers to competition in paid search, it can be somewhat representative of organic search competition as well.
If you do it right, you will have the best micro niche blog ideas that you can create your content around.
To create killer content you can also utilize other SEMrush features like Keywod Overview, Organic Research, Topic Research, SEO Writing Assistant, and SEO Content Template.
KWFinder is one of the newest but most excellent tools to get the best micro niche blog ideas for any blog. Like everything has its own merit, KWFinder also has its own quality, i.e., long-tail keywords. Yes, as long-tail keywords hit the Google search bar more as compared to small keywords. It has so many features, but this function makes it unique from others.
How to use KWFinder to find best micro niche ideas?
Just type the broad topic keyword into the “Search by keyword” form field and click on “Find keywords”. Then, you will get up to 700 keyword ideas (depending on your subscription plan) from each data source:
- Suggestions: Here, you will get recommendations about the topics which are trending.
- Autocomplete: Keyword ideas from Google search combined with your query.
- Questions: Gives you the questions people are asking.
KWFinder consists of 5 components; however, we need only two to find the ideas:
Once you enter your seed keyword, you will get the results in 5 columns with different metrics on the left side of your screen.
- The trend over the last 12 months
- Volumes (Average monthly search volume)
- CPC (Average Cost per Click)
- PPC (Average competition in Pay Per Click)
- Keyword SEO Difficulty
Like we did with SEMrush, you need to focus on Monthly Search Volume, Search Trend, and Keyword Difficult. Select the keywords which have the best mix of all these metrics.
The right side panel displays the SERP Results where you see the top websites that rank for your keyword in Google. Use this tool to analyze the competition by discovering who ranks for what keywords. Your location and your search history will always skew your results in Google. Use KWFinder’s SERPChecker to View the Competition.
KWFinder is useful for keyword research. It can spew tons of keyword ideas, with monthly search numbers and a surprisingly accurate keyword difficulty score.
KWFinder is a valuable tool that provides insightful feedback and analysis. It helps in identifying the best keywords that can help you create the best micro niche blog and also helps to understand where the volume of your traffic is coming from. Besides, you can track the progress of your SERP results for various keywords. It is affordable, and if you have a tight budget, this tool may be an excellent choice for you to find the best micro niche blog ideas.
Serpstat all the SEO features you will ever need. It is also positioned as an all-around platform with features for SEO, PPC, content marketing, and competitor research. It is tailored from the ground up with professional SEO specialists, PPC specialists, content managers, and online marketers in mind. Serpstat allows you to use its basic features for free (within usage limits). It’s a good tool to get the best micro niche blog ideas, especially if you are a newbie.
The Key Features of Serpstat
- Easy Keyword Research Tool
- Advertising Analysis
- Search Analytics
- Reports and Infographics
- White Label Reports
- Content Marketing Ideation
- Competitor Research & Competitor Analysis
- Rank Tracking / Rank Tracker
- Market Intelligence
- On-Page Site Audit Tool
- Backlink Analysis
Their dashboard is also very super easy to use, so if you are a beginner-No need to worry. Serpstat provides white-labeled reports. If you are a digital marketer, you can have unlimited users for your account, so you can add in your colleagues or your boss so that they can easily view statistics and reports.
To find the best micro niche blog ideas, go to the Keyword Analysis option and enter your target keyword, select your country, and hit on the Search button.
After a few seconds, you will be displayed all the metrics of the queried keyword. You can also use all the options like Related Keywords, Top Pages, Search Suggestions, etc to narrow down your opinions. There are 3 metrics you should pay attention to Search Volume, Keyword Difficulty, and Competition in PPC. By now these terms must be known to you, hence I am not going to explain them again. Like I said earlier, you should choose a good mix of these three metrics.
Micro niches are a really great source to get successful and build passive income. However, behind every best micro niche blog idea, you need an expert strategy that you will get from careful analysis. You need both husband and wife to get a child – Funny! I mean both manual work and premium tools are required. I would recommend using paid tools over free ones, as they will give you limited metrics and sometimes show incorrect information.
If you want a growing site with instant results you need to combine paid advertising with micro-niche sites. With both of them, you can make good authority websites, and make a profit.
Once you are getting enough traffic through micro-niche sites, you can go to a competitive field.
By utilizing the above three tools you can find the best micro niche blog ideas that you need to create successful content. Do use Google autosuggest but never rely on it completely. Using any one of the above tools you will save your time and will get better insights and ideas. These tools have many more features than keyword research. However, this article is focused on the specific need for the best micro niche blog ideas only. If you want me to create articles around other features of these tools, let me know in the comments section.
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